Soda Companies Targeting Young People in Low- and Middle-Income Countries, Says Report

Soda sales are crashing in developed countries. So what should the soda industry do? Simple, according to a new report, they do as the tobacco industry.

With soda sales in a tailspin in the United States, Coca-Cola and PepsiCo are borrowing a page from the tobacco industry playbook and investing heavily to boost consumption in low- and middle-income countries.

• The Globe and Mail: Soda Companies Targeting Young People in Low- and Middle-Income Countries, Says Report
• CSPI: Soda Companies Turning to Low- and Middle-Income Countries to Replace Sagging U.S. Soda Sales

At least now the developed world has a chance to turn the obesity and diabetes epidemics around. In low-income countries the worst is likely yet to come.

Earlier

If Soda Commercials Were Honest

The Mexicans Dying for a Fizzy Drink

Soda Drinkers Get Fatter on the Inside

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