Tackling Australia’s Obesity Problem by Cutting Sugar in Half

Cereal and juice – a common breakfast with a lot of sugar

Australia is facing huge problems with obesity – 2 in 3 adults are either overweight or obese – and the rates keep going up. That’s what a new campaign, SugarByHalf, is trying to change – by drastically reducing the amount of sugar people eat:

• SugarByHalf.com
• The Huffington Post: It’s Time To Stop Sugar Coating Australia’s Obesity Crisis
• Coach: World Obesity Day: Why added sugar is still public enemy number one

One of the greatest factors driving obesity is consumption of sugar, often hidden in products labeled as “healthy” such as cereal, yogurt and snacks. By increasing awareness about this, and making people cut the amount of sugar they eat in their food by half, the people behind the campaign hope to stop this devastating trend.

A great idea I think. What do you say?

Earlier

NYT: How the Sugar Industry Shifted Blame to Fat

ZERO Added Sugar to Children Below the Age of 2, Recommends the American Heart Association

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