Sunday, December 20, 2015

Steph Curry Backs Brita – Not Coke or Pepsi!

Let’s hope this is a sign of things to come. NBA superstar Stephen Curry has a new beverage endorsement deal, and there’s no sugar involved. It’s a water filtration brand called Brita.

Ad Age: Steph Curry Backs Brita — Not Coke or Pepsi

Hopefully, very soon, the idea of sports stars selling out to junk food or Big sugar will unthinkable. As sleazy as being paid to endorse a tobacco brand.

Well done Curry.


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