Interesting read about how seeing “virtuous” food, like salad, can influence us to make less healthy choices – even if we don’t actually eat the salad:
It’s an example of a common human mistake – thinking that doing something good makes us “deserve” a treat that’s bad for us. This easily results in falling off the wagon.
To improve your willpower and reach your goals you can instead adopt another perspective: viewing your good actions as evidence that you are committed to your goal, that you care about it so much that you want to do even more to reach it. That perspective can take you all the way*.
*/ If you find this interesting check out the great book The Willpower Instinct.